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Kelly Laird Smith Realtor in Rossmoor, Los Alamitos & Leisure World Seal Beach California

Home Selling Structure

The goal of this structure is to ensure your home sells at the highest price possible and as quick as possible. More than ever, today’s real estate market not only offers more opportunities, but also more risks. You have a lot of things to consider and plenty of decisions to make during the buying process. When buying real estate, it is very important to make sure you have the necessary resources to make the best decisions, as well as the time to make use of the resources. You need to make sure you have the help of a trustworthy and knowledgeable real estate agent that will help you from beginning to end of the buying process.

Here is our strategy:

1: Pricing Pricing your home correctly from the beginning is the first and most important step in the selling process. Asking too much for your home from the beginning prolongs the process of selling it. Generally, your home will be visited by more buyers within the first 30 day of it hitting the market, so it is important to price it correctly. If you would like to get an idea of what your home may be worth, click here. Once you provide us with some basic information about your current home, we will conduct a market analysis that will help us determine the ideal list price. 2: Condition of your current property If you are looking to get as much money as possible for your home, you have to make sure it is in the best shape possible. Before listing your home, we will do a walk through and determine any improvements that may increase the value of your home. These improvements will overall give you a better return on your investment. You can also consider staging your home before listing it. Feel free to ask us about the home staging process. 3: Marketing your property Our goal is to get your listing in front of as many buyers as possible. That is why we came up with a marketing plan that is designed to identify the ideal buyer. Our marketing plan includes the following:
  • Featuring your listing on our website
  • Social Media
  • Email Blasts
  • Direct Mail
  • Print Ads
  • Syndication that will put your listing on all major home search portals, such as, Zillow, Trulia, etc.
4: Negotiating Process When it is time to list your home, it is important that you have an agent that has a proven history of negotiating for their sellers to get top dollar for their home. A good negotiator can make a big difference when it comes to getting the most for your property. Our goal is to make sure you are not only getting the most for your home, but also complete the selling process with shorter contingencies, minimal repairs, and lower closing costs. 5: Closing the deal The closing processing can feel like eternity and can end up being delayed due to contract obligations with the buyers and their agent not getting things done in a timely manner. We work with some of the best transaction coordinators in the business that will ensure these delays are minimal. We know this part of the selling process can be stressful, however, it is our intention to make sure you stay up to date every step of the way and are at ease throughout.